Tag: advertising & pr

Octanorm Octapole LA concept of metamorphosis under the walls of the exhibition the Octarnorm Octapole system is one of the most flexible and outstanding advertising systems on the market. Not only all booths but also individual special configurations of convex concave, can be realized through the different possibilities. Even a double-sided printing can be realized with the presentation system and thus be used on numerous occasions. BSA is open to suggestions. The column-free design allows you to use a huge advertising space that sets the brand message directly in the Center. No restraints must be inserted even in special sizes. The continuous textile printing ensures the noble and high-quality optics of the system and supports the advertising message with brilliant colors in XXL sizes.

With its unique design, the display system can be unlimited and boundless expand Octapole. So a fair wall can be used as ideal presentation system for the pop stand. Together with two other walls can already a mobile stand with in any size are designed. Also, the curved variants of the Ocatpole system allow individual trade fair buildings. In particular the two-sided printing enables the realization of open stand systems, which provide enough space for the advertising message. The mobility of the system allows a building as opposed to the usual exhibition stands in a very short time. Even the transport is possible through the Transportcases.

Thus, also XXL sizes and special solutions can be mounted and easily extended in a short time. Therefore, always individual stand constructions can be realized with a system. Optionally, the Octanorm Octapole with halogen lamps can be fitted to put the message in the right light on the entire surface. The Cologne production agency LA CONCEPT offers versatile presentation system Octapole as a full service partner to. Thus, different stand concepts can be realized with a system. Through the comprehensive range of other presentation systems Rollup displays, counters, brochure stands, the mobile booth can be equipped individually and offer a professional equipment for every visitor. As one of the largest German advertising media the right advertising concept can be chosen at the same time. To get more information about the absolute top seller among the flexible exhibition wall systems Octanorm Octapole, under and Octapole.

Finnwaa launches search engine marketing for tourist lighthouses of Saxony-Anhalt Jena/Dessau-Rosslau, 09.09.2009 for the portal to the marketing of the tourist highlights of the Saxony-Anhalt the mitteldeutsche SEM Agency Finnwaa is launching a search engine marketing campaign. Quickly to increase reach and awareness of, a customized online advertising strategy will position target group-oriented advertising in the major search engines. The online platform at is the website of the city tourist initiative “city jump cities between resin and Elbe”, the different cities of Saxony-Anhalt belong to. Combining its tourism marketing activities aims a wide publication and optimal utilization of tourist offers. “Overall, eight cities under Stadtsprung.de have put together interesting packages: for the travel Land Saxony-Anhalt and its cultural and tourist lighthouses we want on this platform throughout Germany” Interest”, explained Roman Muller, head of the tourist information Dessau-Rosslau. “We look at target group-oriented search engine marketing this as a successful marketing tool and the Finnwaa GmbH as an experienced partner that understands how to deal with this ‘tool’.” As a leading SEM Agency of central Germany, Finnwaa controls from all search campaigns for the portal.

“The best possible placement of promotional statements in German-speaking search engines will sustainably increase the awareness of and quickly raise the visit figures”, explained Andreas Horcher, Managing Director of Finnwaa GmbH. “the use of relevant keywords and the professional placement of target group-oriented advertising considered success for attracting new users.”Finnwaa was founded in 2003. The company bears the SEM certificate of the Federal Association of digital economy (BVDW) in addition to the 14 other agencies in Germany and is one of the leading independent search engine agencies in Germany. Finnwaa designed, realized and established solutions in national and international search engine marketing, and offers individually tailored models to support Web-controlling. This is confirmed and others by the certification as “Google AdWords Qualified Company”. Well-known companies such as students.ch, ANALYTIK Jena AG and WILDE COSMETICS GmbH rely on the experiences of Finnwaa. Finnwaa is a member of the Jena software cooperative TowerByte and founded the Saxon cooperative TowerByte EC Leipzig in May 2009 with four other companies. For more information see.

Stadtsprung.de is the network of eight cities in Saxony-Anhalt. Magdeburg, Halle an der Saale, Naumburg, Halberstadt, Wernigerode, Quedlinburg, Lutherstadt Wittenberg and Dessau-Rosslau have put together attractive packages for tourists and market them together. The online-marketing activities of cooperation are supervised by the tourism operators in the city of Dessau Rosslau and coordinated. More information:. Press contact Finnwaa GmbH Leutragraben 1 D-07743 Jena Tel: + 49 (0) 3641 815344 fax: + 49 (0) 3641 5733302 E-mail: Tower PR Leutragraben 1 D-07743 Jena Tel: + 49 (0) 3641-50 70 81 fax: + 49 (0) 3641-50 70 88 E-mail:

Successfully by promotional, advertising and giveaways if you increase the success of your company want, you develop a new product, a new brand or a new service and you will publish these on the market, then you should observe always, that many problems can occur at this stage and that you should must do so very carefully, and as intensive planning the step. Because the market is very tough in this day and age, what is not least due to the international financial crisis and the impending euro crisis. Therefore, you need a very good advertising campaign, that sets a very good means to convince the potential customers and clients of your products and brands. Promotional giveaways are a such means it can excellently be used, if you want to create a good advertising that inspires as many of the potential customers and clients for the company. This is important especially with the release of new products, new products always by nature are unknown in once, and therefore often only very poorly, if at all, can sell. Unfortunately all new products share the problem, no matter how good the market gap or the idea behind the product is.

Therefore, a good advertising here plays a particularly important role, if you want to be successful. Therefore, it is always a very good idea to plan a varied advertising campaign. Promotional giveaways can help very easily, to make your advertising campaign, which even a long time after the actual campaign will help your company to be a great success. The reason is that promotional gifts have a much longer effect than conventional advertising media. A poster for example ceases to work, once you stop to look at it.

A ballpoint pen or other promotional object, however, is very much longer, because he for one in the possession of the receiver remains, on the other hand very often used in everyday life and can recruit so intensely. Therefore, it is no surprise that the promotional giveaways in so many companies, both for small Companies also corporations operating in large, international, are so popular. Even if these advertising funds need a certain amount of planning, they are but an ideal means for the advertising, because they influence the potential customers quickly and especially intensive. You should consider but also a number of aspects in the planning so that advertising with these gifts will be a success. For example, it is very important that one keeps the interests and needs of potential clients and important partners in mind when designing. Because the promotional items can be much better freebies when they are tailored to the needs of the customers. To do this, customers will find that you like the gifts, and that your company is very attentive, and on the needs of their customers. Therefore you can ensure guaranteed very successfully, that your company can increase its sales. Therefore you should necessarily accommodate this advertiser means in your next marketing campaign, so it is extremely easy to achieve a good effect, which have a particularly long time will help your company?

The effect posted by out-of-home media as service provider in the media marketing is man always ready to offer an effective as possible, effect-based clients and media agencies. The most common instrument is the representation of qualitative and quantitative evidence of effect controlled case studies. In the awk outdoor advertising GmbH can prove that, until now, a highly efficient and also effective medium has designed the 18/1 posters at the POS. However, the marketer in intermedia competition with the impact studies of other types of media, which also demonstrate their performance is. Everything seems and still the memory performance of advertising drops frequently. On the question of why?’, there is so far no satisfactory response. However, the fact is that the pure Kontakt-(Chancen)-Optimierung and a convenient shopping for an effective implementation of the campaign are not sufficient.

While companies in the phase of product development to make high investments to position competitive and successful products on the market, this perspective will vanish often when looking at the media investment as well as the efficiency and effectiveness of advertising campaigns. Looking for optimization approaches, the awk outdoor advertising GmbH is breaking new ground. “With the expertise of the marketing agency the consumer Office” a concept was developed, which allows for a completely different approach to media planning and media selection efficiency related. “I media planning by a factor of relevance complement the concept of the consumer Office” question is a simple at first glance: when and where is the consumer willing to deal with an advertising and promotional message? ” Behind this is the realization that much of the advertising contacts often takes place, where the customer is not in the Constitution at a time and place or is ready to deal with the advertising message. The Embassy does not apply situational relevance among the beneficiaries; time as spatially. The current media planning is based on a push strategy.