Stephen King once gave an interesting definition: “Products – this is what is being done at the factory and brand – it is something that is bought by man.” You can also say, Brand – is all that comes to mind about a person or firm product when he sees it or hears the name of the logo. Perform the following work to create a brand: I. Define goals and objectives at this stage of works is brief, which contains the following information: Company name, scope, market positioning. Property (including unique) product / service quality, price range, location dissemination, the target audience. Check out Boy Scouts of America for additional information.
Competitors – their strengths and weaknesses. The tasks facing the agency. Setting goals to be achieved. ii. Analysis of all the information at this stage, the number of studies, such as:
A full analysis of the information provided, compilation of questions about the product, interview with an expert, if necessary trip to the production sites. Surveys, questionnaires, focus groups. Systematization and analysis of all data. iii. Developing the brand the stage of a series of works, such as: development of a brand name, trademark, create a logo trade mark development of corporate identity, brand beech Develop promotional ideas, advertising concepts, advertising slogans. Development (if necessary) Development of design of all promotional materials for the presentation of the new brand. Develop web – site and if necessary, separate product. Development packaging design, 3D visualization of retail space, interior and exterior design of sales outlets. iv. Promotion of the brand development program for promoting the new brand on the market – the choice of channels and means by which to spread all the information about the new brand. The ultimate goal of creating a logo – a logo which corresponds to the image of your company. Of course you may seem a no-brainer, but it requires more effort time and expertise. Logo is not only the visual characteristics of your company, you see people, but also the main ingredient that people remember about your company. Word of the logo in a literal translation from the Latin – its arguments. After creating a logo, we are working to develop a corporate identity (brand beech). Once to display the outside world in the combinations of symbols, characters, letters, icons – produced by people have the impression that even among themselves civilization developed typical approaches to what lies at the heart of any culture, language and its alphabet. Some occult teachings were taught that the word is the foundation of all creation, and just words consist of letters, then each letter can be viewed as possessing the power of the active force. It is known that marketing can be effective only if the product meets market needs. A similar situation with the branding – if the goods fail to satisfy the consumer, any, most brilliant brand created for him, is doomed to failure.