At this point, people realize the toxicity of many substances that are widely used in cosmetics: lead (in particular – of white lead), mercury, zinc, arsenic, and cosmetics manufacturing passes into the hands of professionals. Cosmetics begins sold in special shops. It starts with the great age of Parisian perfumers. Century "Romanticism" came in the late 18 th century spawned a fashion for pain and pallor. While the men tried to appearance dandy, women excelled in getting the pallor on his face. Even goes so far that some podsinyali circles under the eyes with ink to make them more noticeable. Lip Make-up was considered extremely bad manners and a lot of actresses and prostitutes, and the only decent cosmetics were considered only what appeared Kolda-cream and glycerol. Of course, the real birth cosmetics industry occurred in the 20's the 20 th century with the development of chemistry.
Cosmetics has produced and sold en masse, but true muses cosmetics undoubtedly become a Hollywood star. It is through film Lipstick "Red Kiss" got her fabulous success in the 30's. Then the brothers Charles and Revzon Lechman invent resistant nail polish "Revlon Red" became popular far beyond the United States. Immediately to him in a couple of lipsticks manufactured with the same name. In the 40's cult makeup of Hollywood stars Max Factor launches the first line of foundation, which soon goes out of the cinema world – in Life on the street. Simultaneously, cosmetics packaging becomes the subject of attention and the work of designers. In the 70 years and decorative cosmetics is becoming more sophisticated due to micronization of color pigments and new soft texture. Appear water-resistant equipment.
In our time, in the new century and new millennium, life is unthinkable without makeup. Both women and men want to look fresh, young and beautiful at any age. Research in cosmetics are continuous, and modern cosmetics combines revolutionary progress with active ingredients and natural plant substances. Today, while caring for yourself – it presents pleasure, during which time as enjoyable as ever, combined with the useful.