All competitors are, and has spent half of the budget to obtain that its company is there: in order to maintain the competividad that exhibition must be successful. But although the idea to plan and to realise a exhibition in seems to him something intimidante which will be related to its clients, and potential clients, face to face, are a fantastic opportunity to maximize the yield of their company generally. Sigua those five simple advice who will guarantee a profitable exhibition to him: 1. A detailed good plan writes. Before everything it identifies his objectives. What wants to obtain with that exhibition? How it is going to analyze the results? It is essential to think about quantifiable returns, and how it is going to calculate them.
It also thinks about how it is going to document to the data of potential clients and the number of sales. To write a detailed plan of the day, hour per hour, will help him not to frustrate its objectives. 2. Image is everything. It thinks well about the image that wants to create of the company. His exhibitors, stands, pamphlets and catalogues are, for the client, an indication of the professionalism and creativity of their company, they give an implicit instructions of the success of that one, and is fundamental that they are adapted to fulfill its objectives, and in addition do not have to pass the budget. It is a question of integral marketing, and to think about the details beforehand will provide results in the long term.
Stands will be hundreds, and his must be showy, original and interesting. 3. Stand promotes his. Stand realises a publicity campaign to animate to its potential clients to see his, sends an electronic mail to all the clients of its list, publishes an announcement in local newspapers, designs psters advertising. It does not lose the opportunity to be related to the maximum possible number of clients. 4. It trains the personnel. The exhibition will be an opportunity to approach the client, to foment its relation with him, and to make sales. To spend all the day speaking with the public and promoting the company it requires confidence in itself, a good knowledge of all the functions of the company, and a specific labor training. It is necessary to train to the personal envelope how to solve problems and complaints, besides how selling face to face and establishing the credibility very quickly. 5. It evaluates the results. Once finished the exhibition he is essential to evaluate its success. It rereads the objectives that it established at the beginning of the project, and calculates to what extent the opportunity to go to the exhibition is profiteer. Thus it will be able to demonstrate of quantifiable way or the success, or the failure of its plans, and to learn of the experience. But the smaller doubt does not fit of than if it has followed the five rules of gold will have made unforgettable, and, mainly profitable a exhibition.