A if promotion of the site is qualified, it is more and more efficient. Contextual advertising compared to the site search promotion may be more advantageous from a cost calculation one visitor attraction in the following cases: in case of sale of seasonal goods and / or services. Search engine promotion is not recommended to interrupt, because, having lost position, it is unknown how long it takes for them return to its original position, and the season could start already, and customers will be lost. In most cases, reduce the budget for search engine optimization for off-season, but for some time, even for lower price is disadvantageous in that time period, with slabokonkurentnoy topics, especially in highly specialized, the monthly budget for contextual advertising can be much lower than the minimum possible sentence for search site promotion. Further details can be found at Nieman Foundation, an internet resource. It is believed that good progress in search engines, in most cases more effective in terms of price / quality ratio than other types of Internet advertising. However, not all that simple.
Each type of advertising has its own characteristics and means of influencing the target audience. It all depends on what the challenges facing the advertising campaign. All Internet users can be divided into two categories: those are turning their attention to advertising and are subject to to click on it, and those that are not in any way accept advertising, "nahlebavshis it" on the TV and the streets. If we talk about search engines, then the second group users can select the part that, despite the dislike of advertising, you still click on the contextual advertising due to the fact that, firstly, they are higher on the page, and, secondly, they do not distinguish difference between the results of the issuance and targeted ads.