A if promotion of the site is qualified, it is more and more efficient. Contextual advertising compared to the site search promotion may be more advantageous from a cost calculation one visitor attraction in the following cases: in case of sale of seasonal goods and / or services. Search engine promotion is not recommended to interrupt, because, having lost position, it is unknown how long it takes for them return to its original position, and the season could start already, and customers will be lost. In most cases, reduce the budget for search engine optimization for off-season, but for some time, even for lower price is disadvantageous in that time period, with slabokonkurentnoy topics, especially in highly specialized, the monthly budget for contextual advertising can be much lower than the minimum possible sentence for search site promotion. Further details can be found at Nieman Foundation, an internet resource. It is believed that good progress in search engines, in most cases more effective in terms of price / quality ratio than other types of Internet advertising. However, not all that simple.
Each type of advertising has its own characteristics and means of influencing the target audience. It all depends on what the challenges facing the advertising campaign. All Internet users can be divided into two categories: those are turning their attention to advertising and are subject to to click on it, and those that are not in any way accept advertising, "nahlebavshis it" on the TV and the streets. If we talk about search engines, then the second group users can select the part that, despite the dislike of advertising, you still click on the contextual advertising due to the fact that, firstly, they are higher on the page, and, secondly, they do not distinguish difference between the results of the issuance and targeted ads.
Black methods of site promotion site for the nomination on the first page of Google, you can enjoy a variety of ways: some will give the site the most visitors in the shortest time, while others will be slightly worse performance (For more details: "methods of free promotion '). There are two methods: the "black" and "white." I think you guessed it, one legitimate (meaning of course 'laws' for search engines), and the second – no, but unites them in one: on your site will come stream of visitors. But at some point, the illegal method will have an effect: your site is simply banned from the search engine databases. In this article you will learn how to avoid punishment search engines by using black methods, it is almost impossible to do. With this article I want to warn you from accidentally use the forbidden techniques. Using the once dark methods of promotion, you risk forever to say goodbye to topom in search engines, and then come to more than half of all visitors.
What do you have the black methods? The huge attendance in record time, the first positions in search engines. Cons: not in attendance this case, the indicator for a very small proportion of all visitors will be targeted. You will not receive any money, if your site is designed for it. Top in the SERP will be over, but do not advise it, hope you are there hang on for some long time. So do 'black' ways of promotion: The text color matches the background of the page, ie, user can not see the text, as search engines are exactly the opposite. Swapping. Upon reaching the stamp in the search handouts, subjects hyped site is completely reversed.
Web development, whose main task to increase the citation index (authority) of the main site. Link spam. Exchange links with sites with different themes. Creation doorway. Doorways – are sites or pages that are optimized for a particular query or query group that collects the search traffic and redirect it to the parent site. To create a doorway doorways used (special Programs – Generator doorways). This method of promotion, although effective, very quickly detected by search engines, followed by a ban of all related resources doorways. Extradition for the robot alternative page, and for users – real content. The use of CAP resources. You add your site to these services, and just a week to your site come thousands of visitors. If you find such sites, the immediately go out and do not be tempted to light promotion.
As a result, the consumer gets a very small part of what I could get. And if the case with local news things, basically, well, what with the foreign – a problem there. Maybe it’s the approach. Each Information Portal separately is important not the fact of receiving news and its placement on the resource, it is important to be first, who it appears. Typically, this occurs at the expense of quality. Viktor Mayer-Schönberger is full of insight into the issues. Domestic information agency the monitored overseas (most of all – the English-speaking) colleagues, rapidly spreading in a hastily translated texts.
At the same time are more likely to have lost some meaning. In turn, the smaller the agency rewrite News from the larger, losing another part of the meaning. The result may well be that you have read the news – the fruit of “corrupt the phone” with a mass of distorted or missing parts. And by and large, things are so everywhere. Every country is capable of qualitatively and quickly cook only domestic news that occurred in its territory or of its participation.
How to get high-quality foreign news? The only option – take them to the resources of the countries concerned. Want to know, for example, fresh and accurate details about the process of gold mining in Mongolia? You direct route to the Mongolian news portals. And here the question of language barrier. In Essentially, the task is (in contrast to the last century) is not to find news, and to qualitatively and quickly translate it into their native language. That’s it right now due to unprecedented demand for interpreters of rare languages frilanserskih every resource. Especially in honor of those interpreters of languages of countries where little or no our countrymen. Requires no journalist who would be lit up this or that event, but just a linguist, capable of “Prosherstit” is written by someone texts to choose the most interesting and translate them into Russian. The demand for information from “there” there, but it hardly satisfied. It is worth any more or less adequate to news of the countries speak no English or German, to appear at a certain resource, as it was immediately “post” on all other sites, but at the end of the week and even printed in newspapers. Scope of complex operational units to provide news from different parts of the world in our country is still in its infancy. At the professional level are engaged in one, and specialized news (minerals, construction) – all at a premium. AND that’s why this segment now seems the most promising. Pleased to announce that in the near future our agency, “Gulf Stream” will offer you a service transfer news and focus on different topics virtually all languages.
There are quite significant differences in the methods of promotion based on the fact that moves – your blog, website or online store. And start with the general aspects of free promotion. Step One. Registration in search systems. This point does not discuss, because many of the portals, and there are only due to traffic from search engines. However, it can not do, anyway, sooner or later, your site is found and indexed.
But that is, giving a specific search engine of its existence, the indexing process will accelerate, and your creation will be faster than added to the database. Well, by this I do not know, in some cases, the process will accelerate, in some no. In general, this case can take months or even six months. According to observations of manual notification of search engines may even have a negative effect. Some impatient people every day, checking to see if it gives the site in Search result a search engine, start to repeat the operation almost every day, it is doubtful that thereby make himself good.
Where to go register? The list below (Links to the original blog post): Google Yandex.Ru Rambler.Ru MSN.LiveSearch Aport.Ru Yahoo.ru There are others, and not a little, but in fact attention should be paid only the first three, the rest is optional, but you can not drive, their share in RuNet negligible. Yet it is not necessary to pull all the same search engines, please be patient if you “Normal” website or blog, in any case awakens, indexed, and “not normal” sooner or later fall into the “black list” and will be removed from the database. Anyway, after you have completed this step, and finally waited the moment when in the databases, search engines – you still have not done anything! Because this fact alone does little, far more importantly, how much content is presented competent in the resource and how well chosen keywords, but this is still too we arrive, and in continuation of the theme will be a post about directories.