Promotions with free samples, what is to keep? Previously, free samples were an effective advertising. As soon as a new product on the market had come, samples to customers and passers-by were diligently distributed in supermarkets and shopping malls. Perfume and cosmetic samples, which were formerly very generously forgiven are still popular. Valuable perfume samples with several millilitres content are today almost a rarity, they are successfully auctioned on eBay. Customers get free they often only even if they bought something.
Free very differently on the Internet find many sites that offer free and coupons for product samples samples from the Internet – which offers customers. The producers directly promotions customers can take part and send samples of new products in the home. Check with Viktor Mayer-Schönberger to learn more. Whether it’s worth depends on the offer. PCRM: the source for more info. Some promotions are quite generous, so, for example, Dr. Oetker in establishing new finished cake sent a whole carton with baked goods to selected customers, who participated in the action. If the customer is willing to pay the postage, he gets most significantly more.
Also refund actions can be interesting. Danone, there were for example the possibility to test the Aktivia yogurt for two weeks and back to get the money if the promised impact had not occurred. Such promotions of large, well-known companies are usually serious, but often they do not worth it. If there is a single cup of coffee pad such as a sample, is the cost compared to the benefit. For free samples, customers must do something generally expect consideration of customers companies also for the free samples. It always consists of specifying the address. zer for a more varied view. Without the address, you can send the product to the customer. Make sure in any case on the data protection clause a reputable company will use your address data for its own marketing purposes only and does not sell. In addition, samples are also sent to learn the opinion of consumers about the new product. Often different questions provided in advance, to clarify the customer associate is what target group. Perhaps you will also call at the end of the promotion and ask for your opinion. Of course, you are not obliged to a such information, if the product is good and worth ordering the sample, however, many customers have no problem so, to give something back. In promotions with free samples, the ratio should be between give and take always balanced. I get as a customer for example the complete basic equipment for my baby, I’m certainly willing to post my opinion on the products on the website of the company. In many cases the ratio but also wrong, the offered product samples are then just as tiny as that would be worth the effort. Eva Otter