A new online seminar offers now also less financially strong companies, 10.12.2012 the chance, sales and marketing at low cost to the price improvement to schools Bonn. More and more companies are recognizing that the most powerful profit lever is considerably stronger than cost-cutting or sales pricing -. But often lacks the company knowing how optimal prices can be determined. A new online seminar by Brunken consulting (www.brunken-consulting.com) and the pink University (www.pinkuniversity.de) offers the chance to train sales and marketing cost effectively improve the price now less financially strong companies. For decades, the companies at the cost of screw turn. Is there no longer to pick up much, but the competitors (or also the own production) often from low-wage countries in the far East.
Quality but costs. How can customers be convinced to pay better prices? This is the core competence of the savvy pricing manager. Because the prices are still not optimized for long. For example, a customer is with Bargain sense after the purchase of better customer or a customer who only long weigh the price and still buys? The seasoned Vetriebler know: the bargain hunters will tell his friends of the cheap price, the customer deliberative off instead will tell the great quality, which justifies the high price. And the profit? Of course, selling at the higher price will bring a much higher profit, because a charge goes full in the margin. So, Marge duplications are not uncommon! But how can the higher price, just purchased, be determined? This is the art of pricing trained systematically in the new online seminar in 8 lessons for a total of only 49,90 EUR. Even the PC additional tools to download are already included in the price.
Although only a first step remains for more complex price optimizations with conjoint analysis and survey the seminar, but alone the knowledge about the “how” can convey important knowledge, whether and how a more complex price optimization can be performed. This way companies can build on once an internal capability, to assess their potential. And the very very cheap. A first teaser of the seminar is free of charge and can be downloaded on the website of Brunken consulting. For further, more detailed questions or analyses Brunken consulting stands interested parties in accessing the page: so there is a low-cost pricing-audit and a price and condition improvement as a consulting project, which reached 3% points margin improvement in the average. For more information see.