Therefore taken in this authorities towards the objective measures can not be perceived as a valuable aid in solving the housing problem, especially in the whole country. It seems that the solution of vital "housing" can not considered in isolation from the problems of the vast untapped land resources. It is in this area should concentrate all efforts of political will. Our country holds a special place among other nations of the world by virtue of the fact that it has the most extensive natural and, above all, land in the world. As it has recently declared: "The endless expanse of Russia – a national property, our national pride. " However, in the present circumstances in connection with the adoption of some frankly unpopular policy decisions, this slogan has lost its original meaning.

Now vast expanses and rich natural resources become the property of individual masters. And because it is they have a big responsibility to the people for their rational use and development. Global systemic crisis of modernity, which blew all the scientists Peace is the result of including the lack of understanding by man of his actual role and place in the universe among the rest of the fauna and flora. Now is the time when the Russian state policy should be structured in such a way that any ordinary member of our society in harmony felt himself a part of the Earth's biosphere, all natural body. We are the real witnesses to how the prevailing technocratic conditions of society are most severe and intolerable conditions for human life. Everyone who lives in the metropolis, is feeling the most acute. Identity we have ceased to be independent and fell into a slavish dependence on the illusory life values.

What is now proclaimed as signs of a successful person in society? Individualism, the rejection of family upbringing, insatiable consumption, neglect moral principles for the sake of achieving the goal – the so-called principle of "the end justifies the means" and other similar principles. This in turn causes a person to confine only to meet life-supporting material needs. We cease to think of existence, its mission, the company's continued spiritual development. At first glance, our little philosophical digression from the main theme of the article may seem inappropriate. But this is not the case. Because one of the major factors that influence the situation described, is the habitat and the first condition of the land and associated Housing the country. There is a well-founded fear that soon the planet will equal the rural population to urban population on. And as we know from the Russian saying, town village feed. All can expect situation of famine. Fortunately, in recent years, more and more people are starting ponimatobrechennost existing path of development and are willing to change their lives. Even now, without waiting for "manna" and the indulgence of the authorities, citizens to themselves take responsibility for changing their own lifestyle and social life, come together in groups and legal associations to solve pressing problems associated with land clearance, construction, planting perennial crops, furnishing of public places, etc. The most promising in this respect is the organization of ecological communities. Therefore, the main goal of any national project, and especially related to address the most pressing needs of citizens, should be to achieve a set of conditions dlyarazvitiya small forms of land through the establishment of ecological communities.


Most advertisers spend large budgets to advertise their brands. often perceiving that the campaign did not meet the stated objectives, but reported that goal to all participants in the design and implementation of this campaign?. One of the important keys to the success of an advertising campaign is the decision on media strategy to follow. The media strategy involves not only deciding which media are ideal for the dissemination of the advertising, but also to specify what tactics should be adopted on the planning and buying of media. In many cases the media departments of advertising agencies are the last to know about the work of the creative departments in the implementation of an advertising campaign, executives usually receive account information “basic” work on a plan Media: customer-product, target audience, time of the commercial, the campaign type, duration plan, budget and sometimes, as if this were not enough, one other suggestion on ways to use. But a media planner and buyer needs a lot more than that. A media planner must know the campaign process from the beginning.

You should receive information beyond the “basics” from marketing management, you must know the product to the naked and more importantly, must know the specific intentions of the campaign. The planner must have a detailed briefing of the objectives of the campaign and its communication needs. Only then can ensure a successful media strategy. The media briefing is a document that gathers information and instructions that will guide the actions of concrete work on the campaign. A well-planned media briefing must achieve the gathering of key information about the company and the product category or service, as well as major competing brands of the same, including information on the brand and channel distribution of the brand and its competition. The type of campaign is vital in directing the selection of media. Is it a shot, a revival, a strengthening of the current positioning, or repositioning? They are all different campaigns and focus differently.

The target audience is usually defined based on demographics such as age, sex, income or socioeconomic class, but it is interesting to gather information on buying habits and behaviors, in addition to defining the targets of public primary and secondary. Other information needed to be obtained through the media briefing is intended to be perceived by the consumer wants, when viewing the product advertising. Must be clearly established geographic areas covering the campaign, the budget allocated by region and establish the timetable and exit of advertising media, according to the coordination of marketing management with production and distribution departments. Finally, they must meet in the briefing information on any legal aspect to be considered, ie potential regulations or restrictions, sensitivity to some social group or specific range. This information will allow the planner to develop a media strategy and specific objective, and focused on meeting the objectives of the campaign media.

Quorum Foundation

By virtue of their status as member of the Foundation, the company has moved its headquarters to the scientific Park and business of the UMH aiming to enhance the synergies between the two entities through joint projects and teamwork, aspects which aim to give value to each initiative to develop. Since the Quorum Foundation promotes and supports the creation of knowledge and technology-based companies in a comprehensive way. Through the INIZIA program, developed by the same support services to entrepreneurs before the start-up of your company, are offered to support the start of your activity and your growth. DirectiveSoft bring their experience and knowledge to this project through the creation of businesses spin-off to its around to find the first one back in its initial stage. The Science Park and business of UMH, for its part, is an organisation managed by specialized professionals, whose main objective is to increase the wealth of their community by promoting the culture of innovation and the competitiveness of companies and knowledge-generating institutions associated with or installed on the Park. As part of the Foundation and the Business Park, the company is imbued with values that cover the first, thereby enhancing further, if possible, its commitment to innovation, development and research, aspects that are in the progress of the company and the community in general. DirectiveSoft, as a member of the Quorum Foundation, is identified with the mission that is summarized in boost, boost and produce research. From this union and interaction will seek to achieve the mutual enrichment, for which each of the parties will make its contribution towards the common objectives.


Holistic education uses two concepts of integrity, the first as conception of the entirety of the Kosmos that allows the formation of totalities/parts that allow evolution; and on the other hand, as a concept computer of educational subjectivity, in the world of sense and meaning, culture and mentalities; It refers to the world of life, values, ideals and motivations. The quality of education is a concept exported from the world of industry, factories and production of objects-linear mechanical processes, in reality if it refers to a continuous improvement but only of industrial production, administrative handling, instrumental rationality, control processes, measurements objective, commercial organization, finances, accounting, i.e., a computer in the world of the systemic concept. In this way the human development process will differentiation to integration and hence to transcendence. If we do not differentiate properly fall into the fusion (everything is the same) or fragmentation (everything is contradictory) is therefore very important to differentiate between quality and educational integrity, not to confuse them because that brings us to the current reductionism. The essence of education is an intersubjective experience, an experience of building all together meaning shared by way of dialogue, dialogue as a process holistic understanding and collective thinking where our interests are common. Education begins through an understanding of the other, the interpretation of the intent of the other, the recognition of the validity of human subjectivity, is an encounter between human beings which aims essential generate meaning for life. The educational relationship sujeto-sujeto means that the process has a sense of totality, interconnection, participation, humanity and focuses on the development, transformation, creativity, the questions, the insights, self-knowledge, inner inquiry, interpretation of the world, the meaning of existence, the spiritual transcendence and the pursuit of membership among other aspects. The sujeto-sujeto relationship is the heart of education, is the Foundation on which stands the entire pedagogical task, is a human encounter that required a transdisciplinary framework integrator of different fields of knowledge more beyond the boundaries of science.