More value on measurement which has set itself a new marketing initiative as a target. More sales per show; more leads per square meter. These provocative demands the marketing initiative boost your sales “postulated, to maximize sustainable trade fair appearances. That rest on solid foundations, these statements, proves a views of the participants: Guest-one experts for subscriber management and guest organization bring the know-how for the systematic acquisition and exploitation of leads in the partnership. step one is the triad of the solution provider for holistic Enterprise presentations at trade fairs and events. The communication experts of in’ concept to develop unusual ideas for sales communication and realize the targeted implementation. Waste of money targeting the three take company symbolically put the finger in the wound of slightly more efficient trade fair appearances and have done the math: an average 11 percent of annual company turnover percolate through misunderstandings and friction losses between marketing and sales. The result is not only wasted money, but also many missed opportunities.
However, the courage makes the abundant potential, when the resources are meaningfully connected. So, the primary task of boost is your sales”also, to increase the value added of the trade fairs. To achieve this, apply the initiators at the interface between marketing and sales. With clear objectives and a portion of courage sufficient often to promote fair opportunities to light and to initiate successes. “Ignition rather than procrastinating In the sense of the company’s success in increasingly narrowing markets it’s not accept different objectives of marketing and sales”, Oliver Maitre reports. Therefore understands the boost your sales initiative”every exhibition as a sales offensive in both the marketing and the sales must pursue same goals. The initiators have summed up how to realize is in the individual, in a manifest. The plan comprehensive eight key points is the “Away, boost your sales” to put into action.