The Movement

In order to deepen the idea of ' ' invocation of vontades' ' , Simeone enters in the beginning of ' ' co-responsabilidade' ' , that it is the enrollment of the citizen in the cause, from the perception of that its contribution with the movement is basic for the success of the project. Being thus, the responsible professionals for the communication must attempt against it a planning of stimulation of the public so that these ' ' abracem' ' the cause and if feels important in the movement. The author describes some functions that must integrate the communication process. They are: ) To spread out Information: she treats yourself, basically, of the segmented, directed spreading and of mass, the project for which if fight; b) To promote Coletivizao: it complements the spreading, a time that the necessary citizen to know of the project, but not only to have certainty of that the fight for the cause valley the penalty and that it is not fighting alone; c) To register the memory of the movement: to conserve and to keep easy access to ' ' antecedentes' ' of the movement, photos, data bases, quantities. Registers are important to stimulate next initiatives.

d) To supply elements of identification with the cause and the mobilizador project: to identify and to articulate values that make with that each individual if relates with the identity of the movement. They are symbols (material graph, rituals and events) that they will have to translate the cause and its values. The cited elements above are complementary to the planning of communication and must be part of the strategical planning of the movement. The professional communicator cannot neglect none of them and will have to use them so that the public if involves truily with the fight for the cause. In one second part, still of the first chapter, the author describes the characteristics of the communication in the mobilization process.

The Same

The father, who never fishes had it as distraction, did not give satisfactions of its intention. Finally, one day, simply was said farewell to all, without expressing any feeling, entered in its canoe and left. The DEPARTURE the surprising one is that the departure did not occur in fact, the man left, but it was not even so of time, was motionless in the way it river. The conviviality in society left, abandoned the solidity of its daily it was placed the edge of its proper life. It is not gotten loose of the past, but also it does not advance for the stranger. But it contemplates, at a distance, the place that occupied until then. Its search was not for the new, was not of its interest to tame new horizontes, therefore it kept the firm look in the concrete, as it was tried to analyze it under another angle. Thus, becoming free themselves of the daily one, conquering its freedom in the current water, the man could pass the life the clean one.

Why to choose the river as shelter instead of the top of a mountain, for example? Of he could there sight the daily life where he was inserted keeping the same distanciamento that he got in the water. In an attempt to understand this choice he can yourself says be used it of Bachelard when he says that the water is a transitory element, the being directed toward the water is a being in vertigo. He dies to each minute, some thing of its substance pulls down constantly. The water always runs, always falls and always finishes in its horizontal death. In the solidity of a mountain it would be difficult to find malleability that the water offers for the transformations of the being. For being the river this transitory element, the man can glimpse the ticket of its life and be gone deep search of its proper substance.