In order to deepen the idea of ' ' invocation of vontades' ' , Simeone enters in the beginning of ' ' co-responsabilidade' ' , that it is the enrollment of the citizen in the cause, from the perception of that its contribution with the movement is basic for the success of the project. Being thus, the responsible professionals for the communication must attempt against it a planning of stimulation of the public so that these ' ' abracem' ' the cause and if feels important in the movement. The author describes some functions that must integrate the communication process. They are: ) To spread out Information: she treats yourself, basically, of the segmented, directed spreading and of mass, the project for which if fight; b) To promote Coletivizao: it complements the spreading, a time that the necessary citizen to know of the project, but not only to have certainty of that the fight for the cause valley the penalty and that it is not fighting alone; c) To register the memory of the movement: to conserve and to keep easy access to ' ' antecedentes' ' of the movement, photos, data bases, quantities. Registers are important to stimulate next initiatives.
d) To supply elements of identification with the cause and the mobilizador project: to identify and to articulate values that make with that each individual if relates with the identity of the movement. They are symbols (material graph, rituals and events) that they will have to translate the cause and its values. The cited elements above are complementary to the planning of communication and must be part of the strategical planning of the movement. The professional communicator cannot neglect none of them and will have to use them so that the public if involves truily with the fight for the cause. In one second part, still of the first chapter, the author describes the characteristics of the communication in the mobilization process.